Portman Architects

updated branding and visual identity

In 2018, John Portman & Associates underwent a rebranding and was renamed Portman Architects. Sara spearheaded the rebranding efforts, serving as the primary liaison for all consultants involved. She meticulously crafted and curated the company's new print and digital materials, while also formulating comprehensive brand guidelines.

Upon joining the Portman Architects team in August 2018, Sara was tasked with spearheading the Portman Architects re-brand. This meticulously planned transformation of the Portman brand was strategically aligned with the grand opening of a new Portman building in Midtown Atlanta.

As the primary liaison and designer for the re-brand, Sara collaborated extensively with a range of consultants. Notably, she partnered closely with Agency TK to develop the new Portman Architects brand guidelines and overhaul their website.

*Since Sara’s departure in 2021, Portman Architects has gone through another re-brand in early 2022.